Attitudes
How someone feels about the behaviour or change.
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Info load
How overwhelmed someone feels by information or choices.
Cue visibility
How noticeable or clear the trigger to act is.
Norm signal
How obvious and strong the social expectation is.
Habit strength
How automatic or ingrained the behaviour is.
Confidence
How sure someone feels they can succeed.
Task Ease
How simple or effort-free the action feels.
Mental model fit
How well the behaviour fits with someone’s current understanding on how the world works.
Tactics
23 | Interrupt & replace
Spot unwelcome actions early and channel it somewhere better.
22 | Compound commitment
Turn early pledges into reputation, progress, and visible roles.
21 | Commit to begin
Secure an early 'yes' that carries them through the hard middle.
20 | Surface progress
Help people course-correct in the moment.
19 | Curate the choice
Cut the options to essentials so the best choice pops.
18 | Simplify
Make it effortless.
In action Behaviour change tactics in action
