17 | Set the standard
Show the benchmark up-front and keep reminding people where they are.
Show the benchmark up-front and keep reminding people where they are.
Turn information into something you can picture.
Make the cost hit fast, so a behaviour doesn’t repeat.
Make every win feel worthwhile with well structured rewards.
Show how the results are too costly to ignore.
Make the “ought” obvious and make skipping it feel awkward.