11 | Messenger match
Put the right voice on the message so people trust it, and act.
Put the right voice on the message so people trust it, and act.
Make the behaviour feel normal, expected, and safe to do.
Trigger action with one short, well-matched emotion.
Trigger the mental mode you need seconds before action begins.
Trigger the behaviour with an external cue tied to time, place, or system state.
Pull eyes and action to the single step that unlocks progress.