Keeping Denmark’s company register tidy used to be a game of hide-and-seek. Firms moved, contacts changed, but the CVR database sat gathering dust. So the Danish Business Authority teamed up with iNudgeyou and dropped a “can’t-miss” pop-up on every business owner logging into virk.dk.
At a glance
- Audience: Danish business owners / authorised employees with CVR login
- Exposure · Duration: 14 377 pop-ups · 20 days
- Location: Denmark, virk.dk (national business portal)
- Project type: Live field test on a government website
- Delivered by: iNudgeyou & Danish Business Authority
- Client: Danish Business Authority
Problem:
Keeping Denmark’s company register tidy used to be a game of hide-and-seek.
Firms moved, contacts changed, but the CVR database sat gathering dust.
Solution:
A mandated-choice modal fired the second users logged in.
Three crystal-clear buttons, "Confirm", "Correction" and "I am not responsible for company data" kept the task friction-free.
Records were pre-filled, so one click confirmed, another led straight to edits.
Outcome:
Twice as many companies updated their details in just 20 days.
7
Cue the Moment
Modal fired the second users logged in, hitch-hiking on an existing habit.
6
Make It Stand Out
Full-screen overlay blocked progress until a choice was made.
