The brain quits when the inbox is full.
Stack too many options, steps, or data points, and people hit the mental brakes.

Think on:

Phone reach in the morning
When every jam is available to buy, you are less likely to buy anything.
vs
Right-side team
With less on display, choices are easier and a purchase more likely.

“Does the first screen (or slide, or form) ask for more than three decisions?”

If you count past three, overload is lurking.

What to do

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