Now:

Quality wobbles. Pace drifts. No one agrees what “good” means.

<div class="reference-box">
  <div>
    <span class="label"><strong>Lever:</strong></span>
    <span class="value">Show Social Proof • Frame Value</span>
  </div>
  <div>
    <span class="label"><strong>Aim:</strong></span>
    <span class="value">Set a visible, credible benchmark that drives effort, healthy competition, and consistency.</span>
  </div>
</div>

Now:

Quality wobbles. Pace drifts. No one agrees what “good” means.
→

Then:

One clear bar locks in the benchmark. People track the gap — and close it fast.

Trigger test

Great, run this tactic.

Build

Pin the behaviour

Write the target action as verb + object.
Examples: “Log response time”, “Submit form”, “Complete drill".

  • Is this a behaviour that occurs inside a flow or habit loop?
  • Can a system log it automatically, or does it rely on self-report?

Group up

Group people into fair comparison sets based on task context.
Use dimensions like region, workload, tool access, or job scope.
Examples: Field team vs. office team, High-volume queue vs. specialist review.

Want the complete fix?

This card links to tactics, build-kits, and evidence.

→ Get full access Already on board? Log in