Lever: Show Social Proof
Aim: Shift behaviour by publishing a clear norm and the very real cost of ignoring it.

Now:

The task looks optional. People delay, skip, or forget. No one sees a standard, so no one feels heat.
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Then:

The norm is loud and live. Most comply. Lagging feels uncomfortable, and everyone can see it.

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This card links to tactics, build-kits, and evidence.

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