Attitudes
How someone feels about the behaviour or change.
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Info load
How overwhelmed someone feels by information or choices.
Cue visibility
How noticeable or clear the trigger to act is.
Norm signal
How obvious and strong the social expectation is.
Habit strength
How automatic or ingrained the behaviour is.
Confidence
How sure someone feels they can succeed.
Task Ease
How simple or effort-free the action feels.
Mental model fit
How well the behaviour fits with someone’s current understanding on how the world works.
Tactics
17 | Set the standard
Show the benchmark up-front and keep reminding people where they are.
16 | Frame the facts
Turn information into something you can picture.
15 | Penalise
Make the cost hit fast, so a behaviour doesn’t repeat.
14 | Reward
Make every win feel worthwhile with well structured rewards.
13 | Highlight consequences
Show how the results are too costly to ignore.
12 | Make it the norm
Make the “ought” obvious and make skipping it feel awkward.
In action Behaviour change tactics in action
