Attitudes
How someone feels about the behaviour or change.
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Info load
How overwhelmed someone feels by information or choices.
Cue visibility
How noticeable or clear the trigger to act is.
Norm signal
How obvious and strong the social expectation is.
Habit strength
How automatic or ingrained the behaviour is.
Confidence
How sure someone feels they can succeed.
Task Ease
How simple or effort-free the action feels.
Mental model fit
How well the behaviour fits with someone’s current understanding on how the world works.
Tactics
11 | Messenger match
Put the right voice on the message so people trust it, and act.
10 | Social spotlight
Make the behaviour feel normal, expected, and safe to do.
9 | Emotion ping
Trigger action with one short, well-matched emotion.
8 | Prime the mind
Trigger the mental mode you need seconds before action begins.
7 | Cue the moment
Trigger the behaviour with an external cue tied to time, place, or system state.
6 | Make it stand out
Pull eyes and action to the single step that unlocks progress.
In action Behaviour change tactics in action
