Attitudes
How someone feels about the behaviour or change.
Behaviour change,
minus the guesswork.
Spot friction ➝ drop a proven tactic ➝ ship the fix today.
New barrier fixes & tactics, straight to your Stack.
Get started with our best stories
Info load
How overwhelmed someone feels by information or choices.
Cue visibility
How noticeable or clear the trigger to act is.
Norm signal
How obvious and strong the social expectation is.
Habit strength
How automatic or ingrained the behaviour is.
Confidence
How sure someone feels they can succeed.
Task Ease
How simple or effort-free the action feels.
Mental model fit
How well the behaviour fits with someone’s current understanding on how the world works.
Tactics
5 | Identity fusion
People repeat what reinforces who they believe they are.
4 | Show it's working
Give correct step gets an instant “Yes, that’s it.”
3 | Support steps
Guide people through unfamiliar or error-prone tasks.
2 | Goal marker
Set one specific, challenging target and track it publicly.
1 | Drill to skill
Get people to practise, build habit through repetition.
In action Behaviour change tactics in action
