Stack library
Tactic
23 postsBehaviour change tactics you can apply today. Each one is backed by science, anchored to real world case studies, and matched to specific blockers. Built for teams who need to shift behaviour without the guesswork.
Barrier
7 postsLever: Give scaffolding
6 postsBreak down tasks and provide tools that boost confidence. Use when: + Barrier is low confidence, unclear goals, no model, limited resources + You can offer guides, templates, or bite-size help
In Action
6 postsReal-world case studies using behavioural science. From public policy to product design, each one shows how tactics delivered real results. Measurable, repeatable, and ready to learn from. Built for teams who want proof before they build.
Lever: Close feedback loop
5 postsClose the gap between action and insight. Give feedback that helps people adjust in the moment. Use when: + Barrier is drifting, doubt, or uncorrected errors + You can show progress or highlight what’s working
Lever: Frame value
5 postsReframe the benefits to match identity, goals, or meaning. Use when: + Barrier is low value fit, weak attitude, high perceived risk + Outcome feels irrelevant, unmotivating, or risky
Lever: Add social proof
5 postsHighlight what others are doing to make the action feel safe and normal. Use when: + Barrier is unclear norms, low group uptake, lack of support + You have credible names, numbers, or faces
Lever: Add spark
4 postsAdd urgency, visibility, or emotion to trigger action. Use when: + Barrier is low cue visibility, weak habit, no momentum + You can fire the cue at the right moment
Lever: Lock-in commitment
3 postsHelp people pre-commit and protect future follow-through. Use when: + Barrier is willpower, memory, or risk perception + Sticking to action feels fragile or easily disrupted
Lever: Add friction
3 postsMake risky or impulsive actions harder to take. Use when: + Barrier is “too easy for bad” (e.g. impulse clicks, harmful defaults) + You want to slow down or block knee-jerk decisions
Lever: Remove friction
2 postsDelete steps, clicks, or clutter to make action feel effortless. Use when: + Barrier is "too hard", "too slow", or "too pricey" + Team agrees user wants to act, effort is the problem