20 | Surface progress

Write the outcome as a clear action.
“Submit timesheet” not “Be more accountable”

• Is it observable?
• Can two people agree when it’s done?
• Optional: Let users label their goal, it builds ownership.

Choose a metric that moves when the behaviour moves.

• Does it update during the session or task?
• Does it directly reflect the behaviour, not just the result?

Use a visual that matches the type of effort:
Bars = building progress
Countdown = steps remaining
Streaks = consistency

• Will the audience see small wins regularly?
• Does the frame match the mental model of the task?

Every error flag should include what to do next.
Use short, action verbs: “Retry”, “Undo”, “Add detail”.

• Is the message ≤ 7 words?
• Is it private by default?
• Is red reserved for high-risk or compliance issues only?

Offer 1–2 helpful follow-ups after action.
Keep it brief, contextual, and time-sensitive.

• Does the nudge appear within 1 second?
• Does it disappear automatically after action is taken?
• Could it be confused with a pop-up or ad?

Avoid overload by pacing feedback.
Bundle cues for fast, frequent tasks. Give users the option to snooze or mute.

• How many messages could appear in one hour?
• Can users control the flow without missing key info?

New users: Use positive, gain-framed cues
Focus on wins, progress, and confidence-building.
“Nice start, you’ve submitted your first three reports!”

Intermediate users: Use neutral, balanced cues
Keep it direct, action-focused, and supportive without over-celebrating.
“One section missing. Add it now to stay on track.”

Expert users: Use challenge-framed cues
Lean into urgency, speed, or precision to keep engagement high.
“2 more to go, can you finish before 10am?”