In Action6

Real-world case studies using behavioural science. From public policy to product design, each one shows how tactics delivered real results. Measurable, repeatable, and ready to learn from. Built for teams who want proof before they build.

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In ActionCommunity safety

From risky weekend hangouts to 50% less youth violence in Cape Town

Western Cape Government, Department of Community Safety

In ActionGovernment & Public Sector

From cash-only habits to 10% more card payments citywide

Comune di Bergamo

In ActionHospitality Sustainability

From long, steamy showers to 22% less water use at Disneyland

Disneyland Paris

In ActionPhysical Products Construction

From ineffective window installation to 96% getting it right

Velux

In ActionHealthcare

From blank prescriptions to 99.4% signed forms

Imperial College Healthcare NHS Trust

In ActionGovernment & Public Sector Digital

From database confusion to 2× more updates in 20 days

Danish Business Authority