17 | Set the standard
Show the benchmark up-front and keep reminding people where they are.
Lever: Add social proof5
Highlight what others are doing to make the action feel safe and normal. Use when: + Barrier is unclear norms, low group uptake, lack of support + You have credible names, numbers, or faces
Explore the latest cards on Stack
12 | Make it the norm
Make the “ought” obvious and make skipping it feel awkward.
11 | Messenger match
Put the right voice on the message so people trust it, and act.
10 | Social spotlight
Make the behaviour feel normal, expected, and safe to do.
2 | Goal marker
Set one specific, challenging target and track it publicly.