17 | Set the standard
Show the benchmark up-front and keep reminding people where they are.
Lever: Frame value5
Reframe the benefits to match identity, goals, or meaning. Use when: + Barrier is low value fit, weak attitude, high perceived risk + Outcome feels irrelevant, unmotivating, or risky
Explore the latest cards on Stack
16 | Frame the facts
Turn information into something you can picture.
15 | Penalise
Make the cost hit fast, so a behaviour doesn’t repeat.
14 | Reward
Make every win feel worthwhile with well structured rewards.
13 | Highlight consequences
Show how the results are too costly to ignore.