5 | Identity fusion
People repeat what reinforces who they believe they are.
Tactic23
Behaviour change tactics you can apply today. Each one is backed by science, anchored to real world case studies, and matched to specific blockers. Built for teams who need to shift behaviour without the guesswork.
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4 | Show it's working
Give correct step gets an instant “Yes, that’s it.”
3 | Support steps
Guide people through unfamiliar or error-prone tasks.
2 | Goal marker
Set one specific, challenging target and track it publicly. Goal-setting theory sharpens focus, boosts commitment, and change momentum.
1 | Drill to skill
Get people to practise, build habit through repetition.