20 Surface progress 6 Make it stand out 16 Frame the facts 9 Emotion Ping

At Disneyland Paris, even the showers are getting smarter. Hotel guests love long, steamy showers, but they come at an environmental and financial cost. To cut waste without ruining the experience, Disney installed Hydrao smart showerheads in one of its hotels. These LED-lit devices shift colour as water use increases: blue → green → purple → red. No stats, no guilt trip. A playful nudge that turns consumption into a real-time signal. The result? Less water used, happier pipes, and a lighter footprint.

At a glance

  • Audience: Hotel guests (families, leisure travellers)
  • Exposure · Duration: Thousands of showers · year‑long pilot
  • Location: Disney Sequoia Lodge, Disneyland Paris
  • Project type: Product pilot in operational setting
  • Delivered by: Disney Facilities Team + Hydrao
  • Client: Disneyland Paris

Problem:

Hotel guests were showering far longer than needed: 8–10 minutes on average. Driving up water use and energy bills. We all treat ourselves to a longer shower on holiday.

Solution:

Disney installed Hydrao smart showerheads that change colour as guests use more water. Blue signals the start, green says you’re on track, purple is a warning, and red means you’re over the line.

Outcome:

Water use per shower dropped by 22%, based on hotel meter data over the first year. Guests shortened their showers, without ever being told to.

◼︎ Bronze

Before/after site data, uncontrolled study.

What do the ratings mean?
Illustration of Surface progress tactic – colour sequence blue→green→purple→red
20 Surface progress

Guests saw colour feedback in real time as water volume passed 10, 20, and 30L.

Illustration of Frame the facts tactic – litre counts to colour bands
16 Frame the facts

Litre counts were translated into colour bands, no abstract numbers needed.

Illustration of Emotion Ping tactic – green vs red shower glow
9 Emotion ping

The shift to red triggers a subtle “oh no” moment, without saying a word.

Illustration of Make it stand out tactic – glowing LED showerhead
6 Make it stand out

Bright LEDs grabbed attention, even with the shower mist.


7 Cue the moment

Feedback happens during the shower, not after.

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